Apartments in Umag In addition to being the home of the ATP tournament, one of the most popular sporting events in the region, the natural beauty of Umag makes it an indispensable guideline for nature lovers and fans of active tourism Nowadays, the town of Umag is known for being a posh tourist and sports destination on the Adriatic coast. The ATP Croatia Open has positioned Umag as a posh sports destination for bringing the world's tennis elite to the town every year. Of course, tourism is the most important activity in the town and the surrounding region, where you can find many privately owned apartments, rooms and villas. Umag also offers accommodation in hotels and camping places as well as the possibility of renting traditional Istrian houses in the vicinity of the town. Almost all the beaches in town and the surrounding region are proud owners of the blue flag. We definitely recommend the city beach „Laguna Stella Maris“, surrounded by a pine forest and offering a great range of water sports, bars and restaurants on the beach as well as the beach „Aurora“, where you can enjoy water sports and rest in the shade of ancient pines. Of course, in Umag you can find many restaurants offering traditional Istrian cuisine, bars and nightclubs.